The recession is winding down. Your business has survived. You should be proud, many have not. Now it’s time to move forward. Adjusting to a new market can be more difficult than riding out the recession.
Three problems stand out:
1. Your salesmen, customers and competitors have gotten used to survival pricing. This can’t go on. You need to start making a healthy profit to thrive again. Now is the time to take a look at your cost and pricing structure