Know your customer base: Existing customers are your best source of new sales. All you need to do is use your equipment history records to identify customers with older equipment, or equipment with reliability problems.

Be Proactive:  A mailing or series of phone calls can work wonders. You already have a leg up on your competitors, with your equipment history. Take advantage of it by reminding the customer that you know and understand his equipment.

Keep Records: You need to know what is working. Over time you will begin to see that some forms of advertising are paying off, and some aren’t.

Fireline provides equipment and advertising tracking to meet your needs.