If you have your own HVAC business, you probably wonder if you should have a blog. If you want your business to show up in organic Google search results, then the answer is yes.
According to Contracting Business, “Blogging is a simple way to strategically add practical content in your own voice strategically to resonate with your target clients/prospects.” And we couldn’t agree more. Posting regular content on your blog will give potential customers the answers they are looking for, making you the leader in your industry.
Here are 3 reasons why your HVAC business should have a blog:
- Improve organic traffic
Google ranks web pages, not websites. This means that in order to rank high, you need to incorporate as many keywords as possible while building valuable content. Blogging is the easiest way to do this. The more blogs you have, the more likely you are to show up in organic search results. This means there is more of a chance that potential clients will find you, which means there is more of a chance they will turn into a lead.
- Improve your authority
Like we said before, giving your potential customers answers to their questions makes you the leader, or gives you authority in your field. You’ve provided them with a service and they aren’t even a customer yet. Also, the more quality your content is, the higher it will rank which means the more it’s going to get clicked, and thus the higher it’s going to rank in Google. That’s not only online authority but local authority as well.
- Compliment your social media presence
Social media is a great way to stay in front of your current customers and potential customers. But you don’t want all of your posts to be just about your services because it’s going to get redundant. Instead of just posting about your services, you can write blogs about maintenance or repair, tips and tricks, or important and helpful information that will be valuable to the customer. Not only will that resonate with your potential clients because they’ll be getting valuable content, but it will also lead them back to your website.
Now that you know the basics about blogging and online presence, it’s important to keep up with your business’s organization, payroll, scheduling, technicians, and work order history. That’s where HVAC Pack by Fireline Systems comes in.
HVACPack by Fireline Systems wants to offer your HVAC or plumbing business a seamless and easy solution. See how easy it is to streamline your office and field operations with a free online demonstration. Visit our website at www.hvacpack.com
